EXPERTS IN FOOD & DRINK PR
The art of perfect PR for your business, done brilliantly
At RAW we create stories that resonate across multiple platforms so that they speak to your audiences and produce impactful and measurable results.
We practise and preach quality. It matters to us that the words, images and messages we produce on behalf of your business are the best they can be. In turn, this maximises the chances of your message being seen in the media which your customers interact with, be that print, broadcast or digital.
This emphasis on excellence is the key ingredient to our continuing success on our clients’ behalf. Our insistence on first-rate journalism to boost our clients’ brand profile pays dividends, both with the levels of PR generated – and the portfolios in which they are seen. Regular and consistent appearances in world-renowned media has ensured over many years that our clients’ messages are seen in the right places for their brands, leading to upturns in volumes.
We are lucky to partner with a number of ‘best in class’ journalists whose experience, empathy and knowledge means their skills become part of your marketing strategy. In turn, our knowledge of multiple platforms and publications, together with an unrivalled contacts book, means we can target press releases and media news effectively, bypassing the mass market approach to PR and gaining you a key competitive advantage.
We do not simply send out your PR message to all and sundry and hope for results – we analyse your key brand messages and sales imperatives and target the key media platforms accordingly, with amazing results.
Food & Drink PR Specialists
You could be at the first stage of developing your PR message or be an established brand seeking a boost or new direction. You might have a product launch you need a targeted approach on, be branching out into a new venture which needs fresh thinking or simply looking to maximise the yield on your marketing spend… in all cases RAW has the experience and know-how to help.
“We have worked with Hayley and her amazing team at RAW from shortly after we launched Salcombe Distilling Company as a tiny start up business with our maiden ‘Start Point’ Salcombe Gin in 2016 through to now where we have strong national and international distribution and a portfolio of Salcombe Gin, Salcombe Rum and New London Light products. Simply put; RAW’s work with us in terms of PR, Marketing and simply bringing some great ideas to the table has been absolutely instrumental in Salcombe Distilling Company’s growth and achieving our brands’ valuable high profiles to date. RAW’s ability to take a story or product launch and get it broadcast regionally and nationally across all forms of media through their hard work and excellent contacts is outstanding. On top of this they are simply lovely, knowledgeable, enthused people to work with who feel like an integral part of our internal team – I’m very much looking forward to continued success with RAW’s support in our voyage ahead!”
Howard Davies, Co-founder & Director of Salcombe Distilling Company
WHO WE ARE
Hayley set up RAW in the summer of 2011. With over 20 years of experience in the food and drink PR sector, co-director Hayley has thrived on working with major international, national and start-up brands during this time.
Joining RAW as a co-director in 2015, in addition to his passion and enthusiasm for all things food and drink, Jonathan brings an extensive wealth of business expertise and knowledge to RAW.
Having run her own PR company in Chelsea for five years, Cheska is extremely experienced and networked within the industry. Alongside incredible media contacts, Cheska also has an impressive black book of influencers.
As a journalist for over 40 years, Martin has unearthed stories and created content with unparalleled reach across the South West. Martin has a dedicated and loyal following.
Specialising in hospitality, food and drink communications, Harry has 14 years experience delivering PR, hospitality consultancy and digital marketing for global brands and start-ups across Europe.
Kath joined RAW in 2014 with a background in marketing, communications and business management. In addition to developing client media relations, she enjoys writing articles, creating newsletters and working with social media.
Lucy worked as a journalist before setting up her own PR company in 2005 and working with RAW since 2020. With a nose for a really good story, an ability to find that vital hook and a knack for creating really great social media content she’ll help your business hum, sing and shout.
Rebecca Payne has a wealth of experience in PR and marketing, having managed broadcast and corporate PR for ITV Westcountry and Denham Productions, the production company behind the TV cookery series presented by Rick Stein, John Torode and Paul Hollywood, amongst others. Rebecca has also worked as an Account Director on food brand accounts including BBC Food, Tesco, Ella’s Kitchen and Bottlegreen.
Agnes has over 20 years of experience in PR and Marketing, working for agencies in London and Bristol, in-house and freelancing. With a passion for writing and media relations, she has created award-winning campaigns and worked with clients such as Sharp’s Brewery, Bath Ales, Lyme Bay Winery and Yeo Valley.
Having worked for RAW for nine years, Danielle is well known in the team for her incredible attention to detail and organisation, and relishes working closely with clients to ensure goals are achieved and results are delivered.
With a background in graphic design, Hanna’s know-how and skill in this area bring another element to the RAW team. Alongside her creative flair and technical skills, Hanna is also brilliant at client and journalist liaison.
With a love for digital marketing and communications, Emilie is looking forward to getting stuck in and working with an array of clients. On the weekends, you’ll often find Emilie exploring the beautiful landscapes of Devon (and of course enjoying the local food stops).
WHO WE WORK WITH
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RAW FOOD & DRINK PR