FOOD & DRINK PR
The art of perfect PR for your business, done brilliantly
At RAW we practise and preach quality. It matters to us that the words, images and messages we produce on behalf of your business are the best they can be. In turn, this maximises the chances of your message being seen in the media which your customers interact with, be that print, broadcast or digital.
This emphasis on excellence is the key ingredient to our continuing success on our clients’ behalf. Our insistence on first-rate journalism to boost our clients’ brand profile pays dividends, both with the levels of PR generated – and the portfolios in which they are seen. Regular and consistent appearances in world-renowned media has ensured over many years that our clients’ messages are seen in the right places for their brands, leading to upturns in volumes.
We are lucky to partner with a number of ‘best in class’ journalists whose experience, empathy and knowledge means their skills become part of your marketing strategy. In turn, our knowledge of multiple platforms and publications, together with an unrivalled contacts book, means we can target press releases and media news effectively, bypassing the mass market approach to PR and gaining you a key competitive advantage.
We do not simply send out your PR message to all and sundry and hope for results – we analyse your key brand messages and sales imperatives and target the key media platforms accordingly, with amazing results.
Simple PR solutions for a complicated media landscape
FOOD & DRINK PR SPECIALISTS
You could be at the first stage of developing your PR message or be an established brand seeking a boost or new direction. You might have a product launch you need a targeted approach on, be branching out into a new venture which needs fresh thinking or simply looking to maximise the yield on your marketing spend…in all cases RAW has the experience and know-how to help.
WHO WE ARE
Hayley set up RAW in the summer of 2011. With over 20 years of experience in the food and drink PR sector, co-director Hayley has thrived on working with major international, national and start-up brands during this time.
Joining RAW as a co-director in 2015, in addition to his passion and enthusiasm for all things food and drink, Jonathan brings an extensive wealth of business expertise and knowledge to RAW.
With 19 years’ PR and marketing experience, Frankie has extensive PR skills and a passion for creating a buzz and raising the profiles of her clients. Her highly personable nature also makes her excellent at building relationships.
Having worked for RAW for the past six years, Danielle is well known in the team for her incredible attention to detail and organisation, and relishes working closely with clients to ensure goals are achieved and results are delivered.
Kath Hope joined RAW in 2014 with a background in marketing, communications and business management. In addition to developing client media relations, she enjoys writing articles, creating newsletters and working with social media.
Hannah has eight years digital marketing experience, specialising in social media. Having previously set up, managed and grown accounts across Facebook, Twitter and Instagram, she has expertise in setting the voice of a brand and maintaining consistency through content.
With a background in graphic design Hanna’s know-how and skill in this area bring another element to the RAW team. With her creative flair and technical skills, Hanna is often found working her design magic on all of RAW’s reports, presentations and pitches.
Ultra-organised, Sarah has been RAW’s bookkeeper for nearly three years and is responsible for all the financial aspects of the business. There’s nothing Sarah loves more than having her head buried in invoices and spreadsheets!
WHO WE WORK WITH
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RAW FOOD & DRINK PR